Arham M talks about saffron and Yaqoot. this is an excellent story between them.

I started my career in cooking about seven years ago, and because of my culture, I've known saffron for a long time. Honestly, I've known it from my mothers' dishes back in my country. Anyway, one day I suggested saffron to my manager, and he agreed to try that. We have been working together for about six years, and every time our customers compliment us about the taste of our food, She comes to me back in the kitchen and says: you're the one who deserves the compliment. This is great for me and cheers me up to cook more and better. And yes, since two years ago, when I first used Yaqoot saffron, and the pureness got me there, my dishes got better because it's essential to use the best quality saffron. I'm not worried anymore about finding the best saffron because I already did.